Yodeyma: A Fragrance Surprise Worth Talking About

Sometimes the best things arrive unannounced — like the day Yodeyma sent me a surprise box of perfume samples. No request, no invoice, just generosity. That gesture alone earned my respect, but what’s inside the bottles? Even better.

Yodeyma is a Spanish fragrance house that’s been crafting high-quality perfumes since the early 1990s. Based in Spain, they’ve built a reputation for creating scents that echo the elegance of luxury brands — without the luxury price tag. Think Chanel, Dior, Armani… but accessible.

You’ll notice “Paris” on their packaging — and no, they’re not pretending to be French. It’s a nod to the timeless glamour and artistry of Parisian perfumery. Paris means style, sophistication, and scent memories that linger. Yodeyma channels that energy beautifully.

What I love most? Their perfumes are eau de parfum, not watered-down versions. They last, they evolve, and they feel like something you’d find in a boutique — which is why I’ve made space for them in mine.

You can now sample Yodeyma fragrances at my shop in Shoreditch. If you fall in love with one, I’ll point you to where you can buy it — I don’t stock them yet, but they’re here for discovery, not for sale.

Come in, spritz something new, and let your senses decide.